What I wonder is whether there is a way to combine the two: Reddit into the ear of the big-media interviewer (a la that scene in Broadcast News when Holly Hunter spoke into the ear of anchor William Hurt and her words came out of his mouth as if there was nothing in between).

Candidates should have discussions directly with voters on Reddit. But when that doesn’t happen, the wise network (oxymoron?) would use Reddit to find the meaningful questions the public has.

There’s a lot of chatter these days about design thinking and how we need some of that magic juice in journalism. Truth is, of course, design thinking is simply about listening before you speak, about understanding the problems of the people you want to serve, about empathizing with their needs so you can help them. That, sadly, is a skill we don’t much have in news.

Now one could argue that it’s hard to talk to the public. Well, once upon a time, it was. But it isn’t anymore.

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Blogger & prof at CUNY’s Newmark J-school; author of Geeks Bearing Gifts, Public Parts, What Would Google Do?, Gutenberg the Geek

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