I will also argue that additional revenue streams can support the journalism: commerce (which the industry has been too slow to explore), events (requires new skills but also generates new data), membership and even patronage (the NY Times just hired someone to look into philanthropy and the Guardian started a foundation), premium content (I’m no fan of paywalls but if something is unique and really valuable, it might bring in revenue), services to advertisers (helping them serve communities) and more…..

Blogger & prof at CUNY’s Newmark J-school; author of Geeks Bearing Gifts, Public Parts, What Would Google Do?, Gutenberg the Geek