Gibberish from the Machine

AI and journalism for Stern magazine

I’m honored that Germany’s Stern asked me to write about AI and journalism for a 75th anniversary edition. Here’s a version prior to final editing and trimming for print and translation. And I learned a new word: Kauderwelsch (“The variety of Romansch spoken in the Swiss town of Chur (Kauder) in canton Graubünden) means gibberish.

We have Gutenberg to blame. It is because of his invention, print, that society came to think of public discourse, creativity, and news as “content,” a commodity to fill the products we call publications or lately websites. Journalists believe that their value resides primarily in making content. To fill the internet’s insatiable maw, reporters at some online sites are given content quotas, and their news organizations no longer appoint editors-in-chief but instead “chief content officers.” For the record, Stern still has actual editors, many of them.

And now here comes a machine — generative artificial intelligence or large language models (LLMs), such as ChatGPT — that can create no end of content: text that sounds just like us because it has been trained on all our words. An LLM maps the trillions of relationships among billions of words, turning them and their connections into numbers a computer can calculate. LLMs have no understanding of the words, no…